First Half 2011 Sales Comparison by Quarter
Using our Cover Analyzer Module, MagNet determined the top three personalities featured on magazines covers in the first half of 2011. Justin Bieber, President Obama and Kate Middleton were those three personalities. MagNet reviewed the covers of the titles/issues for each personality and indexed the sales to previous issues of the same titles. A synopsis for each personality is outlined below.
While Justin Bieber may have been a "hit" in 2010, 2011 has not been as rewarding for this celebrity/personality. On almost every cover where his image appeared, the sales indexed negatively compared to previous issues of the same title, up to as much as a 40.0% decline.
President Obama was on the covers of many magazines across multiple categories, from news and financial, to tabloid and ethnic titles. President Obama's sales results were mixed. Sales of President Obama covers as compared to previous issues of the same title were all over the board, ranging from a negative impact of -37.0% to a positive impact of 30.0%. That trend seems very similar to his popularity among his electorate.
Kate Middleton was simply "golden". Each time she graced the cover of a magazine the issue sold significantly higher than the previous issues of the same title.